amb.directory

amb.directory

The directory for Apple Messages for Business

See how brands run AMB for support, booking, and commerce — plus clear guides on how to apply, get approved, and ship best practices.

Browse BrandsHow to Get Approved

Already in Messages

Brands customers already message on iPhone

1-800 Contacts1-800-FlowersAXAAir TransatAmerican ExpressAppleAramarkBMWBank of AmericaBest BuyBrinksBupaBurberryCIAK AutoCTBCCVS HealthCarnival Cruise LineChipotleCisco StoreCoral TravelCredit SuisseDavid's BridalDelta Air LinesDirecTV NowDiscoverDish NetworkENGIEEmiratesFairmontFladoFortnum & MasonFour SeasonsFreshlyHSBCHarry & DavidHarvey NormanHendrick Automotive GroupHiltonHome DepotIHG Hotels & ResortsJos A. BankKDDIKLM Royal Dutch AirlinesKimpton Hotels & RestaurantsLA ChargersLa RedouteLithia Motors
1-800 Contacts1-800-FlowersAXAAir TransatAmerican ExpressAppleAramarkBMWBank of AmericaBest BuyBrinksBupaBurberryCIAK AutoCTBCCVS HealthCarnival Cruise LineChipotleCisco StoreCoral TravelCredit SuisseDavid's BridalDelta Air LinesDirecTV NowDiscoverDish NetworkENGIEEmiratesFairmontFladoFortnum & MasonFour SeasonsFreshlyHSBCHarry & DavidHarvey NormanHendrick Automotive GroupHiltonHome DepotIHG Hotels & ResortsJos A. BankKDDIKLM Royal Dutch AirlinesKimpton Hotels & RestaurantsLA ChargersLa RedouteLithia Motors
Lowe'sLushMacerichMall of AmericaMarriottMatches FashionMayo ClinicMen's WearhouseMercedes-BenzMidcoNH HotelsNPowerNational Australia Bank (NAB)Nationwide Building SocietyNeweggNikeOrigin EnergyOverstockPayPalPhiladelphia PhilliesPokePorscheQuicken LoansRobins and DayRogersSephoraSingapore AirlinesSnapTravelSportPesaSprintStarbucksState FarmSubwaySunmar (Coral Travel)SwisscomT-MobileTD AmeritradeTelstraTerminixUltra MobileVauxhall MotorsVerizon BusinessVodafoneWells FargoWest Elmbuddybankmonobank
Lowe'sLushMacerichMall of AmericaMarriottMatches FashionMayo ClinicMen's WearhouseMercedes-BenzMidcoNH HotelsNPowerNational Australia Bank (NAB)Nationwide Building SocietyNeweggNikeOrigin EnergyOverstockPayPalPhiladelphia PhilliesPokePorscheQuicken LoansRobins and DayRogersSephoraSingapore AirlinesSnapTravelSportPesaSprintStarbucksState FarmSubwaySunmar (Coral Travel)SwisscomT-MobileTD AmeritradeTelstraTerminixUltra MobileVauxhall MotorsVerizon BusinessVodafoneWells FargoWest Elmbuddybankmonobank
0+Brands tracked
0+Service Providers
0Guides

What It Is

Native messaging on iPhone — not another app download

Apple Messages for Business (formerly Business Chat) lets customers message brands inside the Messages app. Conversations support rich links, list pickers, time pickers, authentication, and Apple Pay — without forcing a separate download.

Brands go live through an Apple-approved Messaging Service Provider (MSP), register in Apple Business Register, and pass Apple’s Experience Review. Entry points include websites, apps, Maps, and conversation URLs on bcrw.apple.com.

YB
Your Brand
Apple Messages for Business
Hi! Is the new model in stock near me?
Yes — a few stores have your size. Pick one:
Choose a store
  • Downtown Flagship0.4 mi · In stock
  • Riverside Mall2.1 mi · In stock
  • Airport6.8 mi · Low stock
Reserve it and check out with Apple Pay?
Order total$129.00
Pay
Store hoursTrack my orderTalk to an agent
Text Message

Directory

Brands running Apple Messages for Business

Real AMB deployments across travel, retail, telecom, finance, and more.

View All Brands→
Apple logo

Apple

Retail & eCommerce

Apple uses Messages for Business to provide seamless customer support and product guidance.

supportcommerceapple pay
BMW logo

BMW

Automotive

Premium automotive brand providing vehicle support and service scheduling through Messages.

supportbooking
Burberry logo

Burberry

Luxury

Luxury fashion brand offering personal shopping and customer service via Messages.

conciergecommercesupport
Four Seasons logo

Four Seasons

Hotels & Hospitality

Luxury hotel brand delivering concierge services through Messages for Business.

conciergebookingsupport
Hilton logo

Hilton

Hotels & Hospitality

Hilton provides booking assistance, check-in support, and concierge services through Messages.

supportbookingconcierge
Nike logo

Nike

Retail & eCommerce

Athletic brand offering personalized shopping and product support via Messages.

supportcommerce

Get Started

How to get Apple Messages for Business

Three gates every brand clears before customers can message them in iMessage.

    01

    Choose an MSP

    Apple requires an approved Messaging Service Provider for platform access and compliance.

    02

    Register with Apple

    Create your account in Apple Business Register with a corporate Apple Account.

    03

    Pass Experience Review

    Your MSP submits the experience. Apple reviews UX quality before you go live.

Guides

Approval, application, and AMB best practices

How to Get Approved by Apple

Experience Review, what Apple checks, and how brands go from test to commercial.

Read →

How to Apply for Messages for Business

Apple Business Register, MSP selection, and the steps before you build.

Read →

AMB Best Practices

Patterns from live deployments — support, booking, commerce, and concierge.

Read →

Latest

Fresh from the blog

New guides, comparisons, and playbooks on Apple Messages for Business.

View All Guides→
iMessage Phone Farms and Blue-Bubble Marketing: The Risks and the Official Route
Guides

iMessage Phone Farms and Blue-Bubble Marketing: The Risks and the Official Route

August 12, 2026
Apple Messages for Business Invitations: How Brands Start the Conversation
Guides

Apple Messages for Business Invitations: How Brands Start the Conversation

August 12, 2026
Apple Messages for Business API: How Developers Send iMessages
Guides

Apple Messages for Business API: How Developers Send iMessages

August 9, 2026
How to Set Up Apple Messages for Business With Your MSP
Guides

How to Set Up Apple Messages for Business With Your MSP

August 6, 2026

In Messages

Customer conversations stay where they already are

Brands use Apple Messages for Business for support, booking, and commerce — with rich links, list pickers, authentication, and Apple Pay.

See Live Brands

Explore the AMB directory

Browse live deployments, learn the approval path, and build experiences that meet customers where they already message.

Open the Directory