See how brands use Apple Messages for Business for support, booking, and commerce — plus clear guides on how to apply, get approved, and ship best practices.
107+
Brands tracked
53+
Service providers
25
Guides
Already in Messages
What It Is
Apple Messages for Business (formerly Business Chat) lets customers message brands inside the Messages app. Conversations support rich links, list pickers, time pickers, authentication, and Apple Pay — without forcing a separate download.
Brands go live through an Apple-approved Messaging Service Provider (MSP), register in Apple Business Register, and pass Apple’s Experience Review. Entry points include websites, apps, Maps, and conversation URLs on bcrw.apple.com.
Directory
Real Apple Messages for Business deployments across travel, retail, telecom, finance, and more.
Get Started
Three gates every brand clears before customers can message them in the Messages app.
Apple requires an approved Messaging Service Provider for platform access and compliance.
Create your account in Apple Business Register with a corporate Apple Account.
Your MSP submits the experience. Apple reviews UX quality before you go live.
Guides
Latest
New guides, comparisons, and playbooks on Apple Messages for Business.
In Messages
Brands use Apple Messages for Business for support, booking, and commerce — with rich links, list pickers, authentication, and Apple Pay.
See Live BrandsBrowse live deployments, learn the approval path, and build experiences that meet customers where they already message.
Open the Directory
