TGR Haas F1 Teamon Apple Messages for Business
Other · United States
TGR Haas F1 Team runs RaceMate, an AI fan companion built by Infobip, on Apple Messages for Business. Fans get race schedules, results, driver standings, quizzes, and merch try-ons in Messages.
Use Cases
- concierge
- commerce
Entry Points
- web
- email qr
What RaceMate Does
RaceMate starts each conversation with a schedule check, then answers questions about qualifying, sprint results, grid positions, and the championship standings of drivers Ollie Bearman and Esteban Ocon. It also covers driver biographies, team history, car specifications, and circuit profiles. Between race weekends it runs team quizzes with a leaderboard, and fans can browse official team merchandise with virtual try-on without leaving the chat.
Who Built It
RaceMate is built by Infobip, an Apple-authorized Messaging Service Provider and TGR Haas F1 Team’s communications partner since 2025. The same agent runs on WhatsApp, and Infobip lists RCS versions for the UK and US. See how RCS compares with Apple Messages for Business.
RaceMate launched at the Miami Grand Prix (1–3 May 2026) on Apple Messages for Business and WhatsApp, and runs through the 2026 season. Infobip built it on its AgentOS platform. The Apple Messages link comes from the “Join the grid!” button on Infobip’s Haas partnership page, checked 29 October 2026. The same page lists separate RCS agents for the UK and US.
- Status
- observed
- MSP
- Infobip
- Agent Type
- chatbot
- Launch Year
- 2026
- Last Verified
- Biz ID
- 929484e7-01fa-45cf-b268-f4f0007cbd4e
Sources
- Infobip — RaceMate launch announcement, 30 April 2026.
- Infobip — Partnership page with the Apple Messages, WhatsApp, and RCS entry points.
- Business Wire — Press release, 30 April 2026.
- Sector — Why Haas chose messaging apps over a standalone app.
- Logo: Wikimedia Commons — Public domain.
About Apple Messages for Business
TGR Haas F1 Team is listed in the amb.directory index of brands using Apple Messages for Business, Apple’s channel for messaging brands directly in the Messages app on iPhone, iPad, and Mac. See how brands use it, the entry points customers tap, and compare Messaging Service Providers or browse more other brands.