Minnesota Vikingson Apple Messages for Business
Other · United States
The Minnesota Vikings were the first NFL team on Apple Business Chat. Fans scan a QR code to ask a Satisfi Labs assistant about game day, food, and team information in Messages.
Use Cases
- support
- concierge
Entry Points
- email qr
Satisfi Labs case study: QR codes at training camp and in the camp playbook opened Messages. Of more than 31,000 fan questions in the 2019 season, 38% came through Apple Business Chat. A Vikings survey found fans who used the channel reported satisfaction one point higher than fans who did not.
- Status
- observed
- Agent Type
- chatbot
- Launch Year
- 2019
Sources
- Satisfi Labs — First NFL team on Apple Business Chat.
About Apple Messages for Business
Minnesota Vikings is listed in the amb.directory index of brands using Apple Messages for Business, Apple’s channel for messaging brands directly in the Messages app on iPhone, iPad, and Mac. See how brands use it, the entry points customers tap, and compare Messaging Service Providers or browse more other brands.